Foxycut wanted to overhaul their site and improve user experience. Their clients have difficulty bookings appointments. I reviewed and mapped out their existing site, identified all the deadend pages with no user action and provided my initial findings.
I Reviewed my findings with Foxycut and had a better understanding of their goals and needs. I researched a few of their competitors and created surveys for Foxycut employees and clients. I wanted to understand the needs of the clients as well as the employees.
I created a moodboard with Foxycut to capture their vision of being a Sci-F salon, with a diverse cleintel and the unique indidiualaity of eash stylist. They even provided an "Orogin Story"
Next, I reorganized the navgation and content of the site and quickly made a prototype to test.
The new site is focused on showing off people; The happiness of the diverse clinets and each of the stylists own personzlities. Booking is always one click away.
Currently, We are exploring visual styles, tweaking the layouts and exact content details and remembering to refer to the moodboard.