Foxycut Salon wants to overhaul their site and improve user experience. Their clients mainly have difficulty booking appointments. I reviewed and mapped out their existing site, idenitified many dead end pages with no user action then provided my initial findings.
I reviewed the findings with Foxycut and had a better understanding of their goals and needs. I researched a few of their competitors and created surveys for Foxycut employees and clients. I wanted to understand the needs of the employees as well as the clientss.
I created a moodboard with Foxycut to capture their vision of being a Sci-F salon, with a diverse clientel and the unique indidiualaity of eash stylist. They even provided an "Origin Story"
Next, I reorganized the navgation and content of the site and quickly made a prototype to test.
The new site is focused on showing off people; The happiness of the diverse clients and each of the stylists own personalities. Booking is always one click away.
Currently, We are exploring visual styles, tweaking the layouts and exact content details and always remember to refer to the moodboard.